In an age where millions
upon millions of apps are designed to make the lives of us humans easier,
social media apps have not been excluded. As a working professional, staying
abreast of your social media activity can be a bit challenging due to the
various social media networks with which I have an account. Opening and closing
browser tabs of respective social media sites are sometimes a dead giveaway that
I am actively engaging on social media platforms during office hours. Enter
Tweetdeck and Hootsuite, the solution to this first-world problem.
Tweetdeck and Hootsuite were
primarily designed for managing multiple Twitter accounts and the addition of
managing other accounts on other social media networks were added later. These
two clients are both convenient, but after using both of them, I prefer
Hootsuite. Here’s why:
You
can pull reports from it
Although this function is
very basic as a free option and the more in detail reports will form part of
the Pro paid-for version, it is nonetheless a nice feature, which Tweetdeck
does not have.
Easy
user interface
After trying out both
applications, I just found Hootsuites user interface less complicated than that
of Tweetdeck. It is easy to use and your respective social media accounts are
easily visible and separated in a tab format as opposed to the column-like
layout of Tweetdeck. At first impression, Hootsuite’s interface seemed very
confusing and cluttered, but once I got used to it, the functionality of it
grew on me and stuck.
Features
Tweetdeck is very simple and
a bit shy on it’s feature endowment. Hootsuite on the other hand has an array
of features which, once you get to figure out, makes things all the more
convenient. I found that uploading images on Tweetdeck was a bit cumbersome and
even so on the actual Twitter webpage, but uploading images to Hootsuite was a
breeze and offered a few choices in terms of image sharing. In addition,
Hootsuite, as well as Tweetdeck offered a URL shortening function, with
Hootsuite’s option integrated into the application.
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